The Pumping Clinic | Virtual & In-Home Breast Pumping Support

Privacy Policy

Last Updated: September 19, 2026

The Pumping Clinic respects your privacy.

This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, complete our forms, request eligibility verification, schedule an appointment, purchase a service, communicate with us, or otherwise use The Pumping Clinic.

Health-related businesses should be especially careful that their actual data practices match their privacy disclosures. The New York Attorney General specifically advises businesses to test and regularly review website tags and tracking tools and to ensure privacy representations are accurate and not misleading.

1. Information We May Collect

Depending on how you interact with The Pumping Clinic, we may collect:

Contact Information

first name;

last name;

email address;

telephone number.

Appointment Information

requested appointment date or time;

appointment status;

appointment history;

follow-up appointments.

Insurance and Eligibility Information

insurance company;

Medicaid coverage information;

member or identification number;

eligibility status;

information needed to verify available benefits.

Pumping and Health-Related Information

You may voluntarily provide information such as:

baby's date of birth or due date;

pumping frequency;

pumping output;

baby's milk intake;

feeding method;

breastfeeding or pumping goals;

pump brand or model;

flange size;

concerns about milk supply;

pumping discomfort;

medications, supplements, or herbs;

medical history or conditions relevant to the support requested;

return-to-work information; and

other information submitted through an intake form or discussed during services.

Payment Information

If you purchase a private-pay service, payment information may be collected and processed through a third-party payment processor.

We generally receive information regarding the transaction, such as payment status and amount, rather than complete payment-card information.

Website and Device Information

Depending on the technologies enabled on a particular page, information may include:

IP address;

browser type;

device type;

operating system;

referring page;

pages visited;

date and time of activity;

advertising attribution information;

cookies and similar identifiers.

2. How We Use Information

We may use information to:

respond to inquiries;

determine the appropriate service pathway;

verify insurance or Medicaid eligibility;

schedule and administer appointments;

provide pumping support;

prepare individualized recommendations;

communicate regarding your care or appointment;

process private-pay transactions;

submit or support permitted insurance or benefit billing;

maintain business and service records;

send reminders;

provide requested educational materials;

improve our website and services;

measure advertising effectiveness where permitted;

prevent fraud or misuse;

comply with legal requirements; and

protect our rights and users.

3. Health Information and Advertising

We recognize that pumping, feeding, insurance, Medicaid, appointment, and health information can be sensitive.

We do not intend to provide sensitive health, insurance, Medicaid, appointment, or payment details to advertising platforms for targeted advertising.

Where advertising technologies are used, we seek to limit their placement and configuration so that sensitive downstream information is not intentionally transmitted for advertising purposes.

If The Pumping Clinic is subject to HIPAA for a particular activity, additional restrictions may apply to uses and disclosures of protected health information. HHS notes that appointment information combined with identifiers can constitute PHI when handled by a HIPAA-regulated entity, and tracking vendors that receive such information may need to operate under a Business Associate Agreement and other HIPAA requirements.

4. Cookies and Tracking Technologies

Our website may use cookies or similar technologies for:

basic website operation;

remembering preferences;

understanding website traffic;

preventing fraud;

attribution and advertising measurement; and

improving user experience.

We may use different tracking configurations on different pages.

For example, pages that collect insurance, Medicaid, intake, payment, or health information may be configured differently from general marketing pages.

You can control certain cookies through browser settings and any consent-management tools provided on the website.

5. How We May Share Information

We may disclose information to service providers who help us operate our business, including providers of:

website hosting;

customer relationship management;

online forms;

scheduling;

payment processing;

email;

SMS;

video communication;

document generation/storage;

insurance eligibility verification;

billing;

analytics;

legal or accounting services.

We may also disclose information when reasonably necessary:

to comply with law, regulation, subpoena, court order, or legal process;

to investigate fraud, security issues, or misuse;

to protect the rights, safety, or property of The Pumping Clinic or others;

in connection with a merger, acquisition, financing, sale, or restructuring, subject to applicable law.

Where HIPAA applies, covered entities and business associates have additional obligations regarding PHI and written Business Associate Agreements.

6. We Do Not Sell Sensitive Health Information

The Pumping Clinic does not sell your individually identifiable pumping, insurance, Medicaid, appointment, or health information in exchange for money.

We also do not intend to use such information to create advertising audiences based on your specific health condition or insurance status.

7. Data Security

We use reasonable administrative, technical, and organizational safeguards intended to protect information.

However, no website, electronic transmission, or storage system can guarantee absolute security.

Federal breach-notification requirements may apply to certain health-information businesses even when HIPAA does not. The FTC's Health Breach Notification Rule applies to certain vendors of personal health records and related entities and can require notification to affected individuals and the FTC following certain breaches.

8. Data Retention

We may retain information for as long as reasonably necessary to:

provide services;

maintain appointment and billing records;

comply with insurance or payer requirements;

meet legal, tax, accounting, or regulatory obligations;

resolve disputes;

enforce agreements; and

protect legitimate business interests.

Retention periods may differ depending on the type of information and applicable law.

9. Your Choices

Depending on applicable law and the nature of the information, you may contact us to request that we:

update inaccurate contact information;

correct certain information;

stop promotional emails or texts; or

answer questions about how your information is handled.

Some information may need to be retained despite a request for deletion when retention is required for healthcare, billing, legal, regulatory, fraud-prevention, or recordkeeping purposes.

10. Email and SMS

We may use the contact information you provide for appointment-related communications and other messages you request.

Marketing communications may include an opt-out mechanism.

Opting out of marketing does not necessarily prevent transactional communications relating to an existing appointment, payment, or service.

11. Children's Privacy

The Pumping Clinic's website and booking services are intended for adults seeking support for themselves or their children.

They are not directed to children under 13 for independent use.

Parents or legal guardians may provide information concerning an infant or child where necessary to receive services.

12. Links to Other Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices of websites or services we do not control.

13. Changes to This Policy